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Lucky Brand and Cotton Incorporated Unveil Second Collaboration

June 11, 2024

Cool In Cotton Collaboration Celebrates Summer, Favorite Styles and Favorite Fabric 

CARY, NC – (June 11, 2024) For the second year in a row, Cotton Incorporated and Lucky Brand join forces to celebrate summer with a classic American seasonal collection of over 200 styles that features lightweight breathable cotton garments from basics to trend pieces, designed to help consumers feel fresh and relaxed even in the hottest of days. The “Cool in Cotton” collection offers a variety of stylish and comfortable options to take on the changing season.

“Lucky Brand’s Cool in Cotton collection showcases the latest fashion trends, so you can be your authentic self without compromising on comfort or style,” says Marissa Barlin, director of brand partnerships for Cotton Incorporated. “After a successful year one program, we’re proud to extend the Cotton program into 2024’s summer season and look forward to exciting results.” 

Lucky Brand recognizes the importance of staying cool and fashionable during the summer season. It’s extensive collection of cotton clothing for women and men cater to all occasions. From trendy t-shirts and lightweight dresses to breathable shorts, everything consumers need to beat the heat and embrace summer vibes.

“At Lucky Brand, we expect the unexpected every single day. That’s why we’re excited to bring you our Cool in Cotton collection, a partnership with Cotton Incorporated, offering on-trend and seriously comfortable style,” said Michael DeLillis, EVP Head of Marketing for Lucky Brand and Sparc Group. “We hope they’ll make our customer feel a little more confident to take some bold chances this summer and make their own luck.”

Summer is synonymous with sunshine, beach trips, and outdoor activities. However, the rising temperature can make dressing comfortably a challenge. That’s where cotton clothing comes to the rescue. Known for its breathability, cotton is the perfect fabric choice to stay cool and maintain your style during the hot summer months.

Consumers can visit The Cotton Shop at LuckyBrand.com and in stores to explore their summer collection and update their wardrobe with cool, comfortable, and stylish cotton clothing. The collaboration runs now through July 11, 2024. 

About Lucky Brand:

WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it.

Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.

About Cotton Incorporated

Cotton Incorporated is the research and promotion company for upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook,Instagram,X (formerly Twitter), Pinterest, and YouTube