Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

Cheering for the Red, White & Blue

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

Old Faithful

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…

In with the Old, In with the New

Denim jeans have been around in some form for more than 100 years.  Will consumers ever tire of wearing it?  Only if designers stop being so innovative. Erin Barajas, director…

Keeping It Fresh

When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers.  But in…

Delivering On Denim

[chart align=”right”]/wp-content/uploads/2012/08/keyinsights.jpg[/chart] The love affair with denim crosses continents, continues to inspire creativity in products beyond jeans, and shows resilience even in economically uncertain times. In the U.S. alone, more…

Historical Denim Ownership Among U.S. Men

Consumers Who Have Purchased Denim for $100 or More

Casual Slacks vs. Denim Jeans Among Men and Women