Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…

Denim jeans have been around in some form for more than 100 years.  Will consumers ever tire of wearing it?  Only if designers stop being so innovative. Erin Barajas, director…

When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers.  But in…

[chart align=”right”]/wp-content/uploads/2012/08/keyinsights.jpg[/chart] The love affair with denim crosses continents, continues to inspire creativity in products beyond jeans, and shows resilience even in economically uncertain times. In the U.S. alone, more…