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Apparel

Apparel

Consumers

From Fashion to Fashioning

It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows.  Soon enough, though, they were recognized as influencers, with some gaining notoriety…

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Consumers

Athletic Apparel: A Robust Market

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Retail/Brands

Making a Comeback

For years now, U.S. apparel makers have off-shored their manufacturing, affecting not only apparel workers in the States, but also entire local economies. Today, just 2% of apparel in U.S.…

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Consumers

Chinese Consumers’ Sources of Trend Ideas

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Consumers

Chinese Consumers’ Preferred Retail Channels by Tier

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Consumers

Tiered Chinese Consumers’ Reasons for Buying New Apparel

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Consumers

Spelling It Out

Although women may want to head home and relax after working all day, very often they are pulled into extending their day, whether with colleagues, children, or significant others.  Retailers…

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Consumers

How the East is Won

With more than 1.3 billion people, China presents itself as a Western retailer’s dream.  But its economy, though still growing strong at 7.5%, has been in a slowdown for the…

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Consumers

Men’s Favorite Brands of Athletic Apparel

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Consumers

Women’s Favorite Brands of Athletic Apparel

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