Apparel
Apparel
Consumers
Articles
The Roar of the Crowd
The last 20 years in retail have been marked by increasingly sophisticated technology. Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…
Consumers
Articles
Getting Intimate
Today’s intimates are so varied in color, style, sexiness and fun they bear almost no resemblance to underthings of even the recent past. But one thing has not changed: how…
Retail/Brands
Articles
Reading, Writing & Retailing
The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School. And while stores will wait to exhale until…
Consumers
Articles
Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
Consumers
Articles
To Love & Cherish
Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…
Retail/Brands
Articles
Retail Everywhere: Omni-Channel Apparel Shopping
The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…
Consumers
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Retail/Brands
Articles
Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…