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Consumers
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…
Supply Chain
Articles | Retail Market Analysis
Newest Innovations In Natural Fibers Stand to Grow Home Textile Market
If you want to know what’s trending in home textiles, take a look at some of the latest clothing fashions first. Think Coastal Grandmother, Tomato Girl Summer, as well as…
Supply Chain
Articles | Retail Market Analysis
What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market
Just as clothing styles change each year, so do trends in home fashions. And home textiles are no exception. Colors, textures, fibers, and fabric development all play important parts in…
Consumers
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…
Supply Chain
Articles
Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…
Supply Chain
Articles
Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…