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Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…
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Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
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Fast vs. Slow
In a world where demanding consumers want everything faster, the term fast fashion has taken on a less than desirable connotation: big conglomerates using unfair labor practices to sell inexpensive,…
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The Ties That Bind
The U.S. Congress recently revived the Trans-Pacific Partnership when it voted to give President Barack Obama “fast track” authority to negotiate trade deals. The complicated, multi-pronged trade agenda involves 11…
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Closing the Loop
The global apparel industry is a $1.7 trillion business that employs several million people worldwide. It’s a giant that provides the basics and the aspirational. But in the last decade…
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Global Consumer Insights – China
The projected doubling in China’s apparel market will be driven by its upper middle class. The upper middle class in China is projected to grow from 8% of the population…
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Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…
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Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…