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Heritage & Sustainability Mark the Birthday of a Classic: Denim at 153
Every May 20th marks a day to be celebrated in the denim world: It’s the birthday of the blue jean. This year, brands are turning out an abundance of newness…
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…
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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
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Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Articles | Fashion & Apparel Trends
New Year Wellness & Fitness? Here’s How Apparel Brands Can Help Consumers Reset
The wellness economy is one that “enables consumers to incorporate wellness activities and lifestyles into their daily lives,” according to the Global Wellness Institute (GWI). That includes physical activity, spas,…
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Articles | Fashion & Apparel Trends
The Evolution of Denim: Celebrating Blue Jean’s Birthday
Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…
Articles | Fashion & Apparel Trends
Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel
We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…
Articles | Consumer Research
America Recycles Day Isn’t Just About Bottles & Cans
America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…