The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton

In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…

International Day Explains Why Cotton is More than Just a Commodity

This October 7 will mark the official United Nations (U.N.) World Cotton Day, when this humble plant and fiber is acknowledged not just for the fabric it brings to the…

Things to Know about Consumers & Inflation in China (Wave 2)

Things to Know about Consumers & Inflation in China  (Wave 2)

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)

Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)

Denim in 2022

A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…

Sustainability & Concerned Consumers

Supply Chain Insights – Sustainability & Concerned Consumers

Addressing Sustainability

Supply Chain Insights – Addressing Sustainability

World Cotton Day 2021

It's World Cotton Day 2021. And while that sounds like a great reason to break out the hoodies and denim jeans, the celebration plans go so much further. The theme…