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Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…

Key to Maternity Success

Putting on a few pounds can make a woman self-conscious about the way her clothes fit. And then there’s putting on a few dozen pounds in a few months while…

SECURING THE HISPANIC CONSUMER

KEY INSIGHTS Promote fashion-forward trends to capture the attention and dollars of this growing demographic. Cater to the social aspects of shopping and provide additional product education to increase consumer…

Childrenswear & Back to School Apparel

  Learn more about childrenswear and back to school apparel.

Storytelling with Cotton

When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…

A Matter of Comfort

When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…

For Your Sweetheart

Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…