North America
North America
Consumers
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…
Supply Chain
Articles
Easing Apparel Sourcing Cost Pressures
Market forces inside and outside of China that have kept cotton prices higher in recent years are disappearing. As a result, cotton prices around the world have moved lower. The…
Retail/Brands
Articles
Holiday Post-Game
Now that holiday 2014 retail sales have been reported — and it looks like U.S. consumers came out ready to play — analysts are interested in how much discounting played…
Consumers
Articles
Generational Gap
It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a lot of…
Consumers
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Supply Chain
Articles
A Responsible Fiber
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…
Retail/Brands
Articles
Diverse Retail Ecosystem
When U.S. businesses consider expanding into new markets, China is always leading the list. However, Latin America should be top of mind as well. Of course, China’s 1.35 billion people…
Retail/Brands
Articles
Cultural Differences
If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere. However, that is not always the case. Cultural differences…
Retail/Brands
Articles
Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…