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Consumers

The Notable Reasons Why Indie Brands Embrace Natural Fibers 

It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…

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Supply Chain

Why Leaving a Trace Is Becoming Important to Fashion

The issue of sustainability has become more common among fashion consumers. And now traceability is coming into play, as shoppers place a bigger import on knowing more about what they’re…

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Retail/Brands

Here’s How to Reach Business & Sustainability Goals With Digital Design

If there’s one word coming out of fashion in 2024, it’s “sustainable.” And while there are many thoughts on what the word means and how to achieve sustainability, one area…

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Consumers

Here’s Where Young Shoppers Say Brands Really Need to Step Up

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…

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Retail/Brands

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

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Retail/Brands

The Tricks to Tracking Fashion Trends Through Social Media

If you’re like many and wonder why certain trends like “Y2K fashion” or “power bohemian florals” seem to blow up out of nowhere, you can thank social media. While it’s…

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Consumers

Fashion & Natural Fibers

Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…

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Consumers

Invest in Our Planet

It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…

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Consumers

Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…

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Retail/Brands

Sustainable Cotton Apparel

Brands Stepping Up Their Sustainability Game

As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…

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