Consumer Research
Consumer Research
Retail/Brands
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Consumers
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Supply Chain
Articles | Consumer Research
Don’t Miss These Opportunities Presented by Clothing Labels
New York Fashion Week just wrapped, and with it and all the crowds, glamour, and fabulous apparel. But one of the most important parts of any garment – something that’s…
Consumers
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Media
Retail/Brands
Articles | Consumer Research
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…
