Things to Know about Consumers & Inflation in the U.S. (Wave 2)
Things to Know about Consumers & Inflation in the U.S. (Wave 2)
September 19, 2022
CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
84%
say they have been
impacted by shortages in
the supply chain
How consumers shop differently now:
58%
30%
12%
SLIGHT
MODERATE
SEVERE
CONSUMERS ADJUST SHOPPING HABITS
Buying less or putting off purchase:
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=837)
50%
Stock up on essentials
when I find them
consumers are
personally very
concerned about
the economy
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 August 23-24, 2022
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
Shop early in the day/
when products are
stocked
Try new brand or similar
product
46%
35%
(among those who are concerned, N=971)
Availability
of items
Buying less of
things I want
Taking better
advantage of
sales, discounts,
promotions
TOP CONCERNS
46%
*Clothes for myself
Electronics
63%
48%
Entertainment
50%
33%
62%
Prices on everyday goods
(groceries & household items)
51%
Cost of gas
Wages/salary keeping
up with cost of living
60%
52%
42%
40%
*expect to buy clothes
before the end of the year
56%
66%
70%
wave 1
wave 2
Buying generic/store
brands
Shopping
lower-priced retailers
SUPPLY CHAIN
U.S.
WAVE TWO