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Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
Reinventing Denim
Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...
Denim Is Seeing a Revival
Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and...
Tons & Tons of Denim Kept from Landfills
The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a...
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...
Celebrating 10 Years
America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted...
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years...
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