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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

blue jeans

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and...

Celebrating the Journey

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...

Celebrating 10 Years

America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted...