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Consumers
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Social Platforms
If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other post is an ad. At least…
Consumers
Articles
Here’s How Not to Fumble the Return
One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according to Mastercard Spending Pulse. While that's…
Retail/Brands
Articles
One Decade, a World of Change
The retail world has changed dramatically in the last 10 years. We've gone from strolling malls to scrolling phones. From telling a clerk, "I'm just looking," to browsing online. From…
Consumers
Articles
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…
Retail/Brands
Articles
Explosive Ecommerce
After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe a sigh of relief. While not…
Consumers
Articles
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
Consumers
Articles
The 2020 Consumer Outlook
While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National Retail Federation (NRF), varying economic indicators…
Consumers
Articles
Direct-to-Consumer Brands
Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that shoppers can easily navigate, on their…
Retail/Brands
Articles
Self-Disruption in Retail
If you've been to any sort of panel discussion in the last couple of years, you've likely heard the word "disruption" thrown around pretty freely. But rather than having a…
Retail/Brands
Articles
Enchanting Holiday Numbers
When people think about the magic of the holidays, it's more likely they're conjuring thoughts of twinkling lights and gingerbread houses than mobile optimization and centralized inventory. But with the…