It might be clear around the other side of the world, but China’s appreciation of that iconic American product — the denim jean — is strong. Yet indicators show there’s…

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…