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Consumers

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

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Consumers

Why Consumers Want the Look & Feel of Natural Fibers at Home

Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…

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Retail/Brands

A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton

As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…

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Supply Chain

Newest Innovations In Natural Fibers Stand to Grow Home Textile Market

If you want to know what’s trending in home textiles, take a look at some of the latest clothing fashions first. Think Coastal Grandmother, Tomato Girl Summer, as well as…

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Consumers

Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton

In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…

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Supply Chain

What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market

Just as clothing styles change each year, so do trends in home fashions. And home textiles are no exception. Colors, textures, fibers, and fabric development all play important parts in…

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Consumers

The Comfort of Cotton

One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…

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Supply Chain

Home Textiles: Bath Towels

100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…

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Supply Chain

Home Textiles: Sheets & Bedding

About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…

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