This is Why World Cotton Day is Celebrated Around the Globe

Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…

The Evolution of Denim: Celebrating Blue Jean’s Birthday

Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…

America Recycles Day Isn’t Just About Bottles & Cans

America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

Sustainability in Consumers’ Lives and Wardrobes