We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.

Cotton Incorporated Celebrates the Benefits of Authentic Cotton Denim for 151st Birthday of Blue Jeans

May 16, 2024

The Blue Jeans Go Green™ initiative is just one way Cotton Incorporated closes the loop on cotton sustainability.

Cary, NC – May 16, 2024 – Cotton Incorporated encourages consumers to commemorate the 151st anniversary of the birth of blue jeans, an iconic symbol of American fashion and innovation. One way to participate is recycling cotton denim, and learning more about circularity of cotton and it uses beyond fashion. So, on this special occasion, we encourage readers to participate in our nationally recognized Blue Jeans Go Green ™ program.

On this day in 1873, the landscape of apparel was forever changed when the first blue jeans were patented. “The invention of blue jeans marked a pivotal moment in the history of fashion,” said Andrea Samber, Director of Brand Partnerships, Cotton Incorporated. “From their humble beginnings as functional work attire to becoming a global fashion staple, blue jeans have captured the imagination of people across generations and cultures.”

In addition to celebrating the rich history of blue jeans, Cotton Incorporated highlights the Blue Jeans Go Green™ program, which collects denim to be recycled in creative ways – from building efforts, pet bed inserts, thermal food packaging, and more. Since its inception, the Blue Jeans Go Green™ program has diverted millions of pounds of denim from landfills and provided insulation for over 2,000 homes across the United States.  Over 5,200,000 pieces of denim and 2,630 tons have been recycled through the program.

Through the Blue Jeans Go Green™ initiative, we can extend the lifespan of denim while providing sustainable solutions for communities in need, said Samber. “It’s a testament to the enduring impact of blue jeans beyond the realm of fashion.”

Since 2006, over 100 brands and retailers have collaborated with the program.

The Blue Jeans Go Green™ program is just one of the ways consumers can close the loop on cotton sustainability. Denim recycling is possible because it’s made from cotton, which is a sustainable, natural fiber. Through resale, renewal and upcycling, consumers can help keep the lifecycle of cotton going.

Well-made cotton apparel is durable, making it a perfect match for the blossoming secondhand market where it can be reused repeatedly. Textiles made of 100% cotton can be recycled and may be used to create new products. After it can no longer be reused or recycled, cotton products can be discarded. Cotton can degrade in industrial compost, wastewater, salt water and freshwater environments, and it also degrades faster than manufactured cellulosic fibers like rayon and oil-based synthetics, according to Cotton Incorporated’s Cotton Circular Lifecycle.

As we celebrate the 151st birthday of blue jeans, Cotton Incorporated invites individuals to join us in supporting the Blue Jeans Go Green™ initiative. By recycling old denim, you can contribute to environmental sustainability and the community.

For more information about Cotton Incorporated, the Blue Jeans Go Green™ program, and how to get involved, please visit https://bluejeansgogreen.org/.

About Cotton Incorporated

Cotton Incorporated is the research and promotion company for upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook,Instagram, X (formerly Twitter)Pinterest, and YouTube.