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Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Consumers
Articles | Fashion & Apparel Trends
The Evolution of Denim: Celebrating Blue Jean’s Birthday
Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…
Consumers
Articles | Fashion & Apparel Trends
Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel
We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…
Consumers
Articles | Consumer Research
America Recycles Day Isn’t Just About Bottles & Cans
America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…
Consumers
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Supply Chain
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Consumers
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Media
Consumers
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…