Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel

We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…

America Recycles Day Isn’t Just About Bottles & Cans

America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…

This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades

Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…