Retail/Brands
Retail/Brands
Data and analyses of the cotton textile retail sector, including fiber share by category.
Consumers
Articles | Fashion & Apparel Trends
The Notable Reasons Why Indie Brands Embrace Natural Fibers
It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…
Retail/Brands
Articles | Fashion & Apparel Trends
Microplastics Are a Problem, but Fashion Can Help
During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Retail/Brands
Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…
Retail/Brands
Articles | Fashion & Apparel Trends
The Time is Now for Natural Fibers
Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more than 70 degrees warmer than average, while areas of the Artic registered temps more…
Retail/Brands
Articles | Fashion & Apparel Trends
How Conventional Cotton Can Organically Meet Consumer Desires
At a time when the world seems to be focused on sustainability, consumers have differing ideas on terms that describe different types of cotton and what “organic cotton” actually means.…
