Retail/Brands
Retail/Brands
Data and analyses of the cotton textile retail sector, including fiber share by category.
Articles | Fashion & Apparel Trends
The Notable Reasons Why Indie Brands Embrace Natural Fibers
It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…
Articles | Fashion & Apparel Trends
Microplastics Are a Problem, but Fashion Can Help
During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Articles | Fashion & Apparel Trends
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Articles
What Do Parents & Students Want?
Although one tired teacher took to Twitter in early June begging companies to hold off on Back-to-School ads until August, students in the U.S. return to their classrooms anytime from…
Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…
Articles | Fashion & Apparel Trends
The Time is Now for Natural Fibers
Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more than 70 degrees warmer than average, while areas of the Artic registered temps more…
Articles | Fashion & Apparel Trends
How Conventional Cotton Can Organically Meet Consumer Desires
At a time when the world seems to be focused on sustainability, consumers have differing ideas on terms that describe different types of cotton and what “organic cotton” actually means.…