We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.

Retail/Brands

Retail/Brands

Data and analyses of the cotton textile retail sector, including fiber share by category.

Consumers

The Notable Reasons Why Indie Brands Embrace Natural Fibers 

It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…

Read More

Retail/Brands

Microplastics Are a Problem, but Fashion Can Help

During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…

Read More

Retail/Brands

A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton

As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…

Read More

Retail/Brands

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

Read More

Retail/Brands

Here’s Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…

Read More

Retail/Brands

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

Read More

Retail/Brands

What Do Parents & Students Want?

Although one tired teacher took to Twitter in early June begging companies to hold off on Back-to-School ads until August, students in the U.S. return to their classrooms anytime from…

Read More

Retail/Brands

Sustainable Cotton Apparel

Brands Stepping Up Their Sustainability Game

As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…

Read More

Retail/Brands

The Time is Now for Natural Fibers

Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more than 70 degrees warmer than average, while areas of the Artic registered temps more…

Read More

Retail/Brands

How Conventional Cotton Can Organically Meet Consumer Desires

At a time when the world seems to be focused on sustainability, consumers have differing ideas on terms that describe different types of cotton and what “organic cotton” actually means.…

Read More