Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Retail Market Analysis
This is How Brands Are Using AI to Transform Holiday Retail Planning
The holiday shopping season has begun, and it may be a tough season this year, based on earlier forecasts. As always, retailers are going all out to attract shoppers both…
Consumers
Articles | Consumer Research
With Consumers Pulling Back on Holiday Spending, this is What They Plan to Buy
If one thing defines the holiday outlook this season, it’s “uncertainty.” While some outlets expect consumers to spend more, others are predicting a decrease. One thing that remains steady is…
Consumers
Articles | Consumer Research
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…
Consumers
Articles | Consumer Research
Here’s Where (And Why!) In-Store Shopping is Most Popular
At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…
Consumers
Articles | Consumer Research
Here’s Why Stores Should Expect a Positive Cheerful Holiday
Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…
Consumers
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…