The Notable Reasons Why Indie Brands Embrace Natural Fibers 

It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…

Here’s Why Stores Should Expect a Positive Cheerful Holiday

Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…

This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades

Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…

This is How Parents Plan to Spend for Back-to-School 2024

Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…

It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics

Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

Why Consumers Want the Look & Feel of Natural Fibers at Home

Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…

Here’s What Consumers Want in Their New Year/New You Activewear

It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…