Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Press Releases | October 7, 2025
Articles | Consumer Research
This is Why World Cotton Day is Celebrated Around the Globe
Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…
Articles | Consumer Research
Why Natural Fibers Fit the Season’s Cozy Sleep/Loungewear Trends
Temperatures recently began cooling across much of the United States, even bringing frost warnings to parts of the Midwest. Inevitably, pumpkin spice everything starts popping up and thoughts turn to…
Articles | Consumer Research
Quality & Durability Sought for All That Back-to-College Stuff
There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…
Articles | Consumer Research
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…
Press Releases | June 2, 2025
Articles | Fashion & Apparel Trends
The Evolution of Denim: Celebrating Blue Jean’s Birthday
Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…
Articles | Fashion & Apparel Trends
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Articles | Consumer Research
Here’s Where (And Why!) In-Store Shopping is Most Popular
At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…