Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Articles
Smart Clothes for Smart Workouts
On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts. And more…
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.