North America
North America
Consumers
Articles
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Retail/Brands
Articles
New Laps of Luxury
If it is good to be rich, it is just as good to be a business that caters to the sector. The luxury apparel market is alive, well and growing…
Retail/Brands
Articles
Bringing It All Back Home
Job loss during the Great Recession has Americans — and 2012 presidential contenders — thinking a lot more about job creation. In the apparel sector, some consider it a duty…
Retail/Brands
Articles
Seasonless Style
Consumers are shopping more shrewdly than ever. They cross-check products and pricing before they head to stores, and arrive armed with smartphones as backup. They want products that wear well…
Consumers
Articles
Ready For Action
The NFL’s Super Bowl brings people together for one day each year to celebrate that most American of sports: professional football. And when it is over, viewers will snap up…
Consumers
Articles
Quality Pursuits
When the economy was booming and credit was easy, consumers cared less about the long term – in their apparel choices as much as in their savings account. But in…
Retail/Brands
Articles
‘Net Increases
It is hard to believe there was once a time when consumers were wary of shopping online. Internet apparel shopping queries first appeared in the Lifestyle Monitor™ survey in 2000.…
