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Articles
In Apparel, It’s Fast Fashion Versus Sustainability
Consumers worldwide say that sustainability influences their apparel purchases
Articles
Fast vs. Slow
In a world where demanding consumers want everything faster, the term fast fashion has taken on a less than desirable connotation: big conglomerates using unfair labor practices to sell inexpensive,…
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…