Global Lifestyle Monitor – Turkey
February 27, 2024
SHOPPING TRENDS
29%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
88%
Online only
store
Top Sources of Inspiration
DRIVERS OF CONSUMERS’ PURCHASES
Top Drivers
Fit
Comfort
Quality
Cotton is the most…
COTTON PREFERENCE
Top Preferred Materials
Prefer cotton, cotton
85%
blends or denim
SUSTAINABILITY
Sustainability Importance
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY
41%
Cotton
28%
Denim /
Jeanswear
Reasons Willing to Pay More for Cotton
16%
Don’t
Know
Concerned about
Environmental Change
74%
Apparel special
shop (in-store)
71%
Department Store
(In-Store)
82%
Prefer trying on in-store
78%
Prefer browsing online
51%
In-Store
(displays/salespeople)
58%
People
(family/friends/people on street)
57%
Social media
(sites/blogs/vlogs)
76%
Soft
72%
High
Quality
73%
Comfortable
60%
Quality
62%
Comfort
75%
Are willing to pay more
for cotton
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
7%
8%
51%
34%
82%
77% 71%
47%
37%
36%
30%
Cotton Wool Hemp Rayon Tencel Polyester
GLOBAL LIFESTYLE MONITOR:
TURKEY