Global Lifestyle Monitor – Thailand
February 27, 2024
SHOPPING TRENDS
63%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
83%
Online only
store
Top Sources of Inspiration
DRIVERS OF CONSUMERS’ PURCHASES
Top Drivers
Fit
Comfort
Quality
Cotton is the most…
COTTON PREFERENCE
Top Preferred Materials
Prefer cotton, cotton
66%
blends or denim
SUSTAINABILITY
Sustainability Importance
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY
26%
Cotton
22%
Denim /
Jeanswear
Reasons Willing to Pay More for Cotton
Concerned about
Environmental Change
GLOBAL LIFESTYLE MONITOR:
THAILAND
77%
Department Store
(In-Store)
77%
Street Markets
(In-Store)
83%
Prefer trying on in-store
78%
Prefer browsing online
59%
Social media
(sites/blogs/vlogs)
51%
Traditional media
(TV/movies/magazines/celebrities)
47%
People
(family/friends/people on street)
58%
Authentic
49%
Comfortable
53%
Soft
62%
Quality
66%
Comfort
42%
Are willing to pay more
for cotton
17%
Cotton
blends
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
9%
4%
61%
27%
78%
63%
42% 42%
39% 39%
35%
Cotton Polyester Rayon Tencel Hemp Wool