The projected doubling in China’s apparel market will be driven by its upper middle class. The upper middle class in China is projected to grow from 8% of the population to 31% by 2030 and with it will come a consumer group who shops and spends more, is more fashion-forward, and is even more willing to pay a premium for quality. Winning these customers’ loyalty will require meeting their needs for faster-fashion, sustainability, and natural fiber offerings.
Global Lifestyle Monitor – China 2016