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Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…
Articles | Retail Market Analysis
This is How AI Will Benefit Consumers & Their Retail Experience
For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…
Articles | Retail Market Analysis
These New Technologies Are Bringing Retail into the New Year
The new year is bringing plenty of newness to retail, much of it “behind the scenes” thanks to further adoption of technologies like artificial intelligence (AI), generative AI, and augmented…
Articles | Fashion & Apparel Trends
Here’s What Consumers Want in Their New Year/New You Activewear
It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…