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Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…
Articles
Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
Articles
Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Articles
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever…
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Articles | Fashion & Apparel Trends
Microplastics Are a Problem, but Fashion Can Help
During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…
Articles | Consumer Research
It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics
Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Consumer Research
You Think You Know Cotton? Check This Out
The Nineties pop act C+C Music Factory had a hit with the song, “Things That Make You Go Hmmmm…,” which was based on a running bit comedian Arsenio Hall had…