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COVID-19 & Consumer Concerns in China

April 27, 2021

Catherine Salfino

believe the pandemic
will be over by the
end of 2021.
2
89%
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China conducted on Mar 2020 (Wave
1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), ^Mar 2021 (Wave 5).
2
Cotton Incorporated’s Sustainability and Health
& Wellness Survey, a survey of 500 consumers conducted Mar 2021.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
THINGS TO KNOW ABOUT...
CHINA
A Year in Review: Consumers Look Ahead
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
40%
39%
33%
31%
When it is safe, consumers are most looking
forward to:
^
Hanging out at the mall
Shopping in physical stores
Going on vacation
Seeing family or friends
80% are planning to buy clothing for these
activities:
^
Sweats or
Joggers, 28%
Athleisure,
53%
Casual
Shirts, 29%
Activewear,
42%
Consumers Expect to Spend More
Many consumers will make their
purchases online.
^
Consumers desire to dress up, but
comfortable clothing remains essential.
^
% spending the same amount or more on
clothing since the start of the pandemic
expect to purchase at
least half of their clothing
online in the future.
84%
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
Expected in
‘21*
*Consumer expectations for spending in 2021, compared to 2020
69%
ADD TO CART
look forward to
dressing up again
91%
say wearing
comfortable clothing
helps me feel better
51 %
61 %
73%
74 %
65%
84%
100%
80%
60%
40%
20%
0%
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
77%
61 %
54%
65%
61 %
16-24 25-44 45+
76%
55%
63%
64%
47%
58%
63%
56%
55%
57%

COVID-19 & Consumer Concerns in China