Articles
Articles
Consumers
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Retail/Brands
Articles | Retail Market Analysis
Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready
Way back in the 1992 in his book Snow Crash, author Neal Stephenson coined the word “Metaverse,” a space he saw as a successor to the internet and a virtual…
Retail/Brands
Articles | Consumer Research
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…
Supply Chain
Articles | Fashion & Apparel Trends
Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”
During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s How Fashion Brands Can Go Plastic Free Beyond July
Now that we’re fully involved in the hazy days of summer, it means pool time, barbecues and, more recently, Plastic Free July. This initiative by the Plastic Free Foundation aims…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Consumers
Articles | Fashion & Apparel Trends
How Blue Jeans Pair Perfectly with Circular Fashion
In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…
Retail/Brands
Articles | Retail Market Analysis
Why Transforming Stores is Essential to Keep Today’s Consumer
The COVID pandemic forced consumers to shop differently when stores were shut down for months on end. The issue for retailers now, though, is figuring out how to fulfill the…
Retail/Brands
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…