Articles
Articles
Retail/Brands
Articles | Fashion & Apparel Trends
Top Reasons for Brands to Commit to Natural Fibers
While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…
Consumers
Articles | Fashion & Apparel Trends
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…
Supply Chain
Articles | Fashion & Apparel Trends
These New Technologies are Elevating Consumers’ Favorite Fiber
Cotton is such a traditional staple in the textile arsenal it may come as a surprise that new technologies and treatments are keeping this timeless fabric at the forefront of…
Consumers
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…
Retail/Brands
Articles | Fashion & Apparel Trends
Why These NYFW Designers Use Cotton For Fall Collections
New York Fashion Week recently wrapped and it’s clear that natural fibers like cotton will be having a moment once Fall/Winter 2025 comes around. From the billowing, wide-leg denim jeans…
Consumers
Articles | Consumer Research
Here’s Where (And Why!) In-Store Shopping is Most Popular
At a time when it’s common to place a late-night shopping order online and receive it within days (if not overnight), one might forget in-store shopping is alive and very…
Retail/Brands
Articles | Retail Market Analysis
At NRF’s Big Show: Holiday Recap & What’s in Store for 2025
For those in retail, you know the New Year is officially here when you find yourself on the floor of the National Retail Federation’s Big Show in New York. And…