Articles
Articles
Supply Chain
Articles | Consumer Research
You Think You Know Cotton? Check This Out
The Nineties pop act C+C Music Factory had a hit with the song, “Things That Make You Go Hmmmm…,” which was based on a running bit comedian Arsenio Hall had…
Consumers
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s How to Reach Business & Sustainability Goals With Digital Design
If there’s one word coming out of fashion in 2024, it’s “sustainable.” And while there are many thoughts on what the word means and how to achieve sustainability, one area…
Supply Chain
Articles | Retail Market Analysis
Here’s How Regenerative Agriculture Benefits the Cotton Supply Chain
There is no shortage of sustainability talk in the fashion industry, especially coming off Earth Month in April. But sustainability in the cotton industry starts in the field, where growers…
Consumers
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…
Supply Chain
Articles | Retail Market Analysis
Earth Day 2024: Here’s How Brands Can Increase Efficiency & Quality
While Earth Day is happening on April 22, all of April is considered Earth Month, giving ample opportunity for the industry to really consider its sustainability efforts. Where fashion and…
Supply Chain
Articles | Fashion & Apparel Trends
Here’s Why Earth Day Could Bring More Natural Fibers to Fashion
Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…
Consumers
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…
Retail/Brands
Articles | Retail Market Analysis
This is How AI Will Benefit Consumers & Their Retail Experience
For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…
Supply Chain
Articles | Fashion & Apparel Trends
Cotton to Cotton Candy? Almost! These are New Things Cotton Can Do
When thinking about cotton products, it makes sense that the first thoughts turn toward apparel — the denim jeans, the dress shirts, the tees, etc. – especially if you’re in…