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Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
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Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
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Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
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Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
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Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the last two years. But stores and brands might not realize the importance online reviews…
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Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
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Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)
82% of Mexican consumers are very concerned about Delta & other variants.
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Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
64% of U.S. consumers are very concerned about Delta & other variants.
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Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.