Articles
Articles
Retail/Brands
Articles | Consumer Research
How These Brands are Winning with Co-Created Content
Connecting with today’s consumer is no easy task. Sure, there are more ways to reach them thanks to the internet, but there is also more competition for their attention —…
Consumers
Articles | Fashion & Apparel Trends
The Evolution of Denim: Celebrating Blue Jean’s Birthday
Later this month marks the birthday of one of fashion’s most iconic pieces: the blue jean. “Born” on May 20, 1873, this anniversary date is a tribute to the denim…
Retail/Brands
Articles | Fashion & Apparel Trends
Top Reasons for Brands to Commit to Natural Fibers
While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…
Consumers
Articles | Fashion & Apparel Trends
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…
Supply Chain
Articles | Fashion & Apparel Trends
These New Technologies are Elevating Consumers’ Favorite Fiber
Cotton is such a traditional staple in the textile arsenal it may come as a surprise that new technologies and treatments are keeping this timeless fabric at the forefront of…
Consumers
Articles | Consumer Research
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
Just as fashion has its trends each season, so does the home décor market. But one thing that remains timeless is the consumer preference for natural fibers, whether for bedding,…