How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages...
In-Store Solutions to Calm the Consumer
In recent years, new companies with straightforward apps have been the big disruptors to the apparel...
The Creature Comforts Consumers Want Now
Consumers are searching for comfort wherever they can find it, this fall. For apparel retailers, that means offering an assortment of soft, cozy clothes.
Monthly Economic Letter February 2019
Most cotton prices were stable over the past month. Chinese prices moved slightly higher. Indian prices moved slightly lower.
How to Dig Out From Under All That Data
Brands and retailers not only need to collect, but also gather insights from data to better understand and engage with their customers.
Consumer Outlook for 2018: Good, If A Little Cautious
Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according...
All Eyes Ahead
It will be a few weeks before we know how things shook out for Holiday 2016. But industry experts already know what trends to...
Putting Creativity to the Holiday Test
The big holidays are just days away, and retailers are in the final push to get their merchandise out of their stores and warehouses...
In a Winter Wonderland
Not everyone has experienced chestnuts roasting on an open fire or dashing on a one-horse open sleigh. But plenty of people have already felt...
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