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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer

Home Textiles – Globally

Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending due to the COVID-19 pandemic is expected in 2020,...

Meeting New Demands

In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during...

Performance Features for Kids

Even though the pandemic has played havoc with so many things, including the start of the school year, it's fairly certain kids have all...

Growth in Athleisure

In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...

Versatile Denim

No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and...

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...

New Merchandising Plans

The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

Standing the Test of Time

Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...