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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer

The Comfort & Reliability of Cotton

After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...

Showing Some Love

In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...

Meeting the Demands

Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...

The Value of a Review

When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed...

Consumer Shopping

Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...

Carving Out Loyalty

It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....