Consumer
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...
COVID-19 & Consumer Concerns in the U.S.
A Year in Review: Consumers Look Ahead
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed...
Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
What It Will Take For Baby & Kid’s Market To Overcome COVID
When the COVID-19 pandemic struck and stay-at-home orders began to occur across the country, there was...
COVID-19 & Consumer Concerns in China (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
COVID-19 & Consumer Concerns in Mexico (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
Here’s How Textile Recycling is Redefined for New Era
When people go through their closets, they usually end up with three piles: what to keep,...
10+ Things To Know About Garment and Care Labels
Things-To-Know-About_Garment-Care-Labels_US
The Urgency in Selling Home Comfort for Holiday 2020
For some people, it’s just not the holidays without curling up with a favorite blanket and...
How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages...
Holiday Prep Amongst a Pandemic & Economic Uncertainty
The holidays are one of the biggest spending periods of the year. But considering COVID19 may...
COVID-19 and the U.S. Consumer (Wave III)
Things-To-Know-About-COVID-19_US_Wave3
In-Store Solutions to Calm the Consumer
In recent years, new companies with straightforward apps have been the big disruptors to the apparel...
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Topic:
- Active/Athleisure
- Apparel
- Care
- Commodity Economics
- Consumer Comments
- Denim
- Environment
- Fiber Preferences
- Home
- Shopping
Region:
- Asia
- Europe
- The Americas