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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...

Modern Holiday Magic

There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store....

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...

Repositioning For the Conscious Consumer

Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal...

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Taking It Personally

It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it....

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food...

The Power of a Storefront

If traditional retail had a crush on pop-up shops a few years ago, one could say they've now entered into a long-term relationship. Brick-and-mortar...

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...