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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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Consumer

Chalk Talk 2021

This autumn, it's expected most children in the U.S. will be going Back-to-Class, not just Back-to-School (BTS). And therein lies the reason why retailers...

Weathering Social Media Storms

Accountability in the workplace generally means everyone is acting responsibly and striving to do their best for the business. But at a time when...

Meeting Apparel Demands

It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is...

The Generational Denim Wars

The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless...

Reasons to Celebrate

Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...

Next Level of “Business Casual”

Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more...

Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return...

Performance Cotton Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us...

Earth Day 2021

Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that...

The Comfort & Reliability of Cotton

After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...

Showing Some Love

In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...

Meeting the Demands

Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...

The Value of a Review

When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...