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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

The 2020 Consumer Outlook

While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National...

Direct-to-Consumer Brands

Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that...

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...

Modern Holiday Magic

There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store....

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...

Repositioning For the Conscious Consumer

Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal...

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Taking It Personally

It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it....

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food...