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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer

Casual Workplaces

Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual,...

Social Platforms

If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...

Here’s How Not to Fumble the Return

One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according...

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...

Responding to Consumer Needs

New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020....

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

The 2020 Consumer Outlook

While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National...

Direct-to-Consumer Brands

Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that...

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...

Modern Holiday Magic

There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store....

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...