Back-to-School 2022
July 11, 2022
Plan to buy back-to-school
clothing in-store, rather than
online, up from 56% in 2021.
85%
8
56%
say the current economic
situation/ination will affect
their back-to-school shopping
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2022 Lifestyle Monitor™ Survey
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
What Clothes Do Shoppers Plan to buy?
Decide what clothing
to buy together with
their children
Where Do Parents Plan to Shop?
Features Parents Look For
87%
Clothes
Supplies (82%)
Shoes (81%)
Accessories (37%)
Electronics (33%)
BACK TO
SCHOOL
THINGS TO KNOW ABOUT...
2022
For the 22/23 school year,
students plan to attend
In-person or Hybrid
I prefer my children
be dressed in
cotton clothes
Parents prefer
cotton for children
because it is
comfortable
84%
62%
Amazon/Online Only
Mass Merchant
59%
54%
46%
of parents buy
secondhand clothing
for their kids
81%
7
5
4
Socks
Undergarments
Shorts
Pants
70%
Leggings
Jeans
Activewear
Outerwear
3
Sweaters
Sleepwear
2
Dresses
Skirts
Shirts