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Archives for September 2014

Retail/Brands

Start Up Storytelling

One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to tell a story about who they are and what they stand for. These days,…

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Retail/Brands

Technologically Advanced

Technology can be great — after all, it gave consumers the ability to stay at home and shop in their pajamas. Just for that reason, it can also be an…

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Retail/Brands

Making the Grade

These days, when the kids head back to school, they require so much that parents feel it’s a struggle to get them what they need, never mind what they want.…

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Consumers

On the Catwalk

Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…

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