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Fashion & Apparel Trends

Fashion & Apparel Trends

Retail/Brands

Blue Jeans Celebrate a Big Birthday with Style & Sustainability

As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…

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Retail/Brands

After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On

So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…

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Retail/Brands

Here’s Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…

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Supply Chain

Can Earth Day Kick Off Climate Restoration by Fashion Industry?

As Earth Day approaches this April 22, the fashion industry is once again faced with the part it plays in climate change. But instead of hemming, hawing, and greenwashing its…

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Consumers

Here’s Where Young Shoppers Say Brands Really Need to Step Up

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…

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Retail/Brands

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

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Retail/Brands

Who Should Really Be the Focus of “New You” in 2023?

The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…

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