Fashion & Apparel Trends
Fashion & Apparel Trends
Articles | Fashion & Apparel Trends
Microplastics Are a Problem, but Fashion Can Help
During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…
Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
Here’s Why Earth Day Could Bring More Natural Fibers to Fashion
Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…
Articles | Fashion & Apparel Trends
Consumers Want More Natural Fibers — Here’s How to Innovate & Give Them What They Want
A recent viewing of a show about tiny houses featured a man who needed to get rid tons of “stuff,” including a lot of clothes, before his family could transition…
Articles | Fashion & Apparel Trends
Here’s Why Brands Should Use More Natural Fibers – And Some Who Already Are, With Success
With wildfires, drought, flooding, and a never-before-seen tropical storm that hit the desert areas of California recently, climate change is dominating headlines around the globe. Concurrently, consumers are interested in…
Articles | Fashion & Apparel Trends
Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”
During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Articles | Fashion & Apparel Trends
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Articles | Fashion & Apparel Trends
Fashion & Natural Fibers
Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…