Consumer Research
Consumer Research
Consumers
Articles | Consumer Research
Here’s Why Stores Should Expect a Positive Cheerful Holiday
Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…
Consumers
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Consumers
Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
Consumers
Articles | Consumer Research
Consumers, Retail and What to Expect in 2024? It’s Tricky
Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…
Consumers
Articles | Consumer Research
Here’s Where & What Holiday Consumers Will Buy (Despite Their Economic Jitters)
Consumers may seem like walking contradictions right now – saying they feel one way about the economy but acting differently with when it comes to purchasing. And that has helped…
Retail/Brands
Articles | Consumer Research
‘Tis the Season – And It Should Be Merry & Bright
It’s that time of year again, when people are hauling out the holly, Jack Frost is nipping at noses and – if expectations prevail – shoppers will be rushing home…
Consumers
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Retail/Brands
Articles | Consumer Research
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…
Retail/Brands
Articles | Consumer Research
These Tech Firms Want to Lift Customer Loyalty
Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…