Things to Know About Inflation & the Consumer – U.S. Edition (Wave 4)
Things To Know About Inflation & the Consumer – U.S. Edition (Wave 4)
March 9, 2023
CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
U.S.
WAVE FOUR
(among those who are concerned, N=966)
How consumers shop differently now:
Fewer impulse purchases
Fewer shopping trips
More research so I can get the best value
More second-hand items
TOP CONCERNS
IMPACT ON SHOPPING
42%
33%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 counducted on Jul 2022 (Wave 1), Aug/Sep 2022 (Wave 2),
October 25, 2022 (Wave 3), January 2023 (Wave 4).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.
50%
consumers
are
personally
very
concerned
about the
economy
62%
Prices on everyday goods
(groceries & household items)
45%
Cost of gas
44%
Wages/salary keeping
up with cost of living
SUPPLY CHAIN
81%
say they have been
impacted by shortages in
the supply chain
57%
31%
12%
SLIGHT
MODERATE
SEVERE
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=814)
47%
Stock up on essentials
when I find them
Research online where to
find products in stock
Try new brand or similar
product
49%
38%
66%
70%
wave 1 wave 2
wave 3
67%
Jul ‘22 Sep ‘22 Oct ‘22
wave 4
Jan‘23
69%
Compared to a few months ago,
inflation is impacting consumers:
MORE SEVERELY
ABOUT THE SAME
LESS SEVERELY
53%
34%
13%
29%