Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)
September 3, 2021
Consumers Expect to Spend More
% spending more or the same amount on
clothing since the start of the pandemic
plan to purchase
clothing in the next
three months
54%
76%
Dress Tops, Bottoms,
or Blazers
45%
T-shirts & Denim Jeans
44%
Activewear & Athleisure
43%
Casual Tops & Bottoms
42%
Loungewear
(Sweats, Leggings)
Reasons for next purchase:
Newness (new style/brand)
W1 W2 W3
W4
W5 W6 W7
42%
Replacement (replace worn out item)
34%
Comfort (item more comfortable)
29%
Occasion (return to work, workout)
27%
55%
41%
63%
54%
52%
59%
58%
Fewer consumers feel very safe to
resume normal, pre-pandemic activities
41%
22%
Wave 6
Wave 7
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7).
THINGS TO KNOW ABOUT...
MEXICO
WAVE
SEVEN
CONSUMERS COPE WITH NEW SURGE
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
16-24 25-44 45+
27%
71%
68%
76%
71%
85%
84%
54%
51 %
49%
73%
68%
69%
77%
67%
64%
53%
68%
66%
48%
73%
Wave 1
(Mar 2020)
Wave 2
(Apr 2020)
Wave 3
(Sep 2020)
Wave 4
(Nov 2020)
Wave 5
(Mar 2021)
Wave 6
(May 2021)
Wave 7
(Aug 2021)
are very concerned about
the Delta and other variants
Consumers would like retail businesses to:
Require face masks for all customers.
70%
Ensure all staff wear face masks.
69%
Limit occupancy in store.
53%
Offer online ordering with
curbside or in-store pickup.
46%
82%