Things to Know About COVID-19 & Consumer Concerns in China (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in China (Wave 9)
January 11, 2022
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China conducted Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7),
Oct 2021 (Wave 8), Dec 2021 (Wave 9).
THINGS TO KNOW ABOUT...
CHINA
WAVE
NINE
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
PANDEMIC FATIGUE IS SETTING IN: ARE WE THERE YET?
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
14-24 25-44 45+
Wave 1
(Mar ‘20)
0
20
40
60
80
Wave 2
(Apr ‘20)
Wave 3
(Sep ‘20)
Wave 4
(Nov ‘20)
Wave 5
(Mar ‘21)
Wave 6
(May ‘21)
Wave 7
(Aug ‘21)
Wave 8
(Oct ‘21)
Wave 9
(Dec ‘21)
56%
27%
48%
Shop for clothing in
physical stores
say they are restless to be
out among people again
84%
Go to the gym,
dance, or play sports
Percent of consumers who currently
do the following:
Hang out at
the mall
42%
68%
40%
68%
16%
35%
Wave 6
(May 2021)
Wave 9
(Dec 2021)
33% 50%
Dress Pants,
Shirts or
Blazers
Activewear &
Athleisure
Consumers Spending Drops
% spending less or the same on clothing
since the start of the pandemic
51 %
61 %
73%
74 %
69%
81%
69%
66%66%
say wearing comfortable
clothing helps them feel
better right now
W1 W2 W3
W4
W5 W6 W7 W8 W9
Loungewear
(Sweats,
Leggings)
Comfort Remains a Priority
69% 43%
40%
46%
45% 40%
39% 39%
Most Worn
in Nov.
Plan to
Purchase
T-shirts &
Denim Jeans
Casual Tops
& Bottoms
96
%