Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
April 20, 2022
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China conducted Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7),
Oct 2021 (Wave 8), Dec 2021 (Wave 9), Mar 2022 (Wave 10).
THINGS TO KNOW ABOUT...
CHINA
WAVE
TEN
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
CONSUMERS GRAPPLE WITH NEW SURGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
14-24 25-44 45+
0
20
40
60
80
62
%
49
%
73
%
Wave 1
Mar ‘20
W2
Apr ‘20
W3
Sep ‘20
W4
Nov ‘20
W5
Mar ‘21
W6
May ‘21
W7
Aug ‘21
W8
Oct ‘21
W9
Dec ‘21
W10
Mar ‘22
Continued Action from Retailers
Changing Shopping Routines
say this experience will change
the way they shop in the future
Percentage who shop for majority of clothing in person:
Percentage saying it is important for retailers to take action:
61
%
82
%
77
%
77
%
76
%
Fully vaccinate all staff
Ensure staff wear face masks
Require face masks for customers
say we should keep
public health measures
even as case numbers
improve
92
%
say health and
wellness has
become more
important to them
90
%
Before pandemic
41
%
In the Future
Casual Tops
& Bottoms
Clothing Spending Dips
Percent spending more or the same on
clothing since the start of the pandemic
W1 W2 W3
W4
W5 W6 W7 W8 W9 W10
51
%
61
%
73
%
74
%
66
%
69
%
66
%
81
%
69
%
65
%
Consumers Are Getting Comfortable
say wearing comfortable
clothing helps them feel
better right now
92
%
Activewear &
Athleisure
Loungewear
(Sweats,
Leggings)
T-shirts &
Denim Jeans
Plan To Purchase
69
%
63
%
39
%
45
%
40
%
44
%
45
%
43
%
33
%
33
%
Dress Pants,
Shirts or
Blazers
Most Worn
in Nov.
Most Worn
in Feb.
Athleisure Casual ShirtsActivewear
39
%
31
%
25
%